Selling a Home – The Role of the Listing Agent

When you are ready to sell your home, the REALTOR® will act in the role of the listing agent. The listing agreement is the contract that provides the seller representation with a particular real estate company and the listing agent. The listing presentation is the meeting where Seller and agent meet at the property. The components of the meeting are: your desired timetable, a description of property, a pricing strategy and a marketing plan.


Initially the agent goes through the property with the homeowner – notating special features such as custom cabinets, fireplaces, etc. The basics of the home are also enumerated at this time and include number of rooms, bedrooms, baths etc. Additionally, the agent goes to town hall to determine that information is accurate, as well as assessment and tax figures. Your agent will have you spell out what furniture, fixtures or appliances will be included in the sale. In the meantime your agent will discuss Agency and will disclose, per Massachusetts License Law, the relationship with you.